instagram for small business

Instagram For Small Business

Tian van Heerden Branding, Marketing, Social Media 0 Comments

Instagram For Small Business

Instagram is the platform to show off your personality. Sharing likeable photos and videos will help audiences connect and invest in your brand’s culture.


Instagram is more than a platform to share photos of what you had for lunch. With more than 400 million active users — and growing — the advertising potential on this platform is huge. It can be easy for small businesses to forget their key messaging in attempt to share fun photos that get plenty of likes but fail to attract new followers. With these tips, you can learn to share posts that connect with your target audience.

Instagram For Small Business

Instagram is the platform to show off your personality. Sharing likeable photos and videos will help audiences connect and invest in your brand’s culture.


Instagram is more than a platform to share photos of what you had for lunch. With more than 400 million active users — and growing — the advertising potential on this platform is huge. It can be easy for small businesses to forget their key messaging in attempt to share fun photos that get plenty of likes but fail to attract new followers. With these tips, you can learn to share posts that connect with your target audience.

Instagram Icon

Here is a short overview of some key factors to consider when managing your Instagram:


Active Users 400 million monthly


Male Users 51%


Female Users 49%


Days to post M | T | W | TH | F | SA | S


Post word count Unlimited, but shorter is sweeter


Hash-tag Use Very important


Branded Images Important


User Engagement Very Important


Tips & Benefits:

  • Connector.

    Ad Potential

    It’s estimated that $595 million was spent on Instagram mobile ads in 2015, and that ad revenue would rise to $2.81 billion by 2017. Don’t be left out. Even if you can’t afford promoted ads, any small business can open an account and connect with potential clients.

  • Connector.

    Know Your Audience

    Teens have been found to use Instagram to share their personality. Their photos express their mood or attempt to garner more follows and likes. Adults, however, are more inclined to share photos of art and design, locations, and nature. Share your images accordingly.

  • Connector.

    Hashtag

    Unlike Twitter, Instagram is more forgiving to copious hash tagging. But before you stick 10 tags to your photo, pay attention to the popularity of the tag and consider whether it’s worth instantly getting buried in the feed.

  • Connector.

    Motion Picture

    In the world of social media, it’s been a long time since Instagram was solely a platform for still pictures. Videos and gifs are increasingly popular. Take advantage of the technology to hold your audience’s attention longer and show them what you’re about.

  • Connector.

    Not The Same-Old

    Instagram isn’t a magazine or television channel — don’t advertise on this platform as you would on traditional media. This is a platform that allows your personality to shine. Instead of posting your latest product or deal, share your inspirations or fun moments at the office and have your audience connect with your brand’s culture.

  • Connector.

    Less Is More

    In line with the #4, don’t over-advertise. Use logos and branding in your images but keep it subtle. People don’t opt to look at billboards.

Instagram Icon

Here is a short overview of some key factors to consider when managing your Instagram:


Active Users 400 million monthly


Male Users 51%


Female Users 49%


Days to post M | T | W | TH | F / SA | S


Post word count Unlimited, but shorter is sweeter


Hash-tag Use Very important


Branded Images Important


User Engagement Very Important


Tips & Benefits:

  • Connector.

    Ad Potential

    It’s estimated that $595 million was spent on Instagram mobile ads in 2015, and that ad revenue would rise to $2.81 billion by 2017. Don’t be left out. Even if you can’t afford promoted ads, any small business can open an account and connect with potential clients.

  • Connector.

    Know Your Audience

    Teens have been found to use Instagram to share their personality. Their photos express their mood or attempt to garner more follows and likes. Adults, however, are more inclined to share photos of art and design, locations, and nature. Share your images accordingly.

  • Connector.

    Hashtag

    Unlike Twitter, Instagram is more forgiving to copious hash tagging. But before you stick 10 tags to your photo, pay attention to the popularity of the tag and consider whether it’s worth instantly getting buried in the feed.

  • Connector.

    Motion Picture

    In the world of social media, it’s been a long time since Instagram was solely a platform for still pictures. Videos and gifs are increasingly popular. Take advantage of the technology to hold your audience’s attention longer and show them what you’re about.

  • Connector.

    Not The Same-Old

    Instagram isn’t a magazine or television channel — don’t advertise on this platform as you would on traditional media. This is a platform that allows your personality to shine. Instead of posting your latest product or deal, share your inspirations or fun moments at the office and have your audience connect with your brand’s culture.

  • Connector.

    Less Is More

    In line with the #4, don’t over-advertise. Use logos and branding in your images but keep it subtle. People don’t opt to look at billboards.

When to post to Instagram:

Best Time

Instagram activity is fairly consistent during the week. Your peak times to post are from 2:00pm to 3:00pm and again from 8:00pm to 9:00pm with the most engagement on Mondays and Wednesdays.

Worst Time

Although user activity is consistent, there is a big dip in engagement from 3:00pm to 4:00pm with Sundays being the weakest day to post.

When to post to Instagram:

Best Time

Instagram activity is fairly consistent during the week. Your peak times to post are from 2:00pm to 3:00pm and again from 8:00pm to 9:00pm with the most engagement on Mondays and Wednesdays.

Worst Time

Although user activity is consistent, there is a big dip in engagement from 3:00pm to 4:00pm with Sundays being the weakest day to post.

Other Social Media Platforms for Small Business:
Google Plus Icon
Google+
LinkedIn Icon
LinkedIn
Facebook Icon
Facebook
Twitter Icon
Twitter
pinterest Icon
Pinterest
Google Plus Icon
Google+
LinkedIn Icon
LinkedIn
Facebook Icon
Facebook
Twitter Icon
Twitter
Pinterest Icon
Pinterest