pinterest for small business

Pinterest For Small Business

Tian van Heerden Branding, Marketing, Social Media 0 Comments

Pinterest For Small Business

Pinsterest is capable of sending you more referral traffic, bring in more leads and convert users to paying customers than Twitter, LinkedIn and Google+ combined.


When it launched in 2012, Pinterest surpassed 10 million users faster than any other social media platform in history. It overshadowed the combined efforts of Google Plus, YouTube and LinkedIn, in generating referral traffic, and is now capable of driving more traffic to your Business site than twitter. It has become the 2nd highest referrer of traffic to websites (second only to Facebook). To me, that sounds like good business. These tips will help get you started, make the most out of Pinterest for your business.

Pinterest For Small Business

Pinsterest is capable of sending you more referral traffic, bring in more leads and convert users to paying customers than Twitter, LinkedIn and Google+ combined.


When it launched in 2012, Pinterest surpassed 10 million users faster than any other social media platform in history. It overshadowed the combined efforts of Google Plus, YouTube and LinkedIn, in generating referral traffic, and is now capable of driving more traffic to your Business site than twitter. It has become the 2nd highest referrer of traffic to websites (second only to Facebook). To me, that sounds like good business. These tips will help get you started, make the most out of Pinterest for your business.

Pinterest for small business

Here is a short overview of some key factors to consider when managing your page:


Active Users 100 million


Male Users 13%


Female Users 85%


Days to post M | T | W | TH | F | SA | S


Post word count at least 300 characters


Hash-tag Use Strategically Important


Branded Images Preferred


Pinterest Advertising Promoted Pins


User Engagement Encouraged


Tips & Benefits:

  • Connector.

    Set Up Your Account

    Create the account in your business name, using your logo in your profile and make it your official business page. Include key words in your description and make it reflective of your brand personality. Integrate your other social media channels and set up a link to your business website.

  • Connector.

    Plan your Boards

    Create your boards with your ideal clients in mind. Research what your ideal client is pinning to establish keywords and categories that suits your brand. Choose topics and categories that are reflective of your business values, interests, products and services. Be creative with your board names. Board names are searchable, so use keywords to make them attractive to your ideal client.

  • Connector.

    Craft your Descriptions

    Write a description that is at least 300 characters long, as pins with lengthy descriptions are more likely to be re-pinned. Include a link to your product. Use a call to action to get users to click through and visit your business website. If you’re pinning a product or sale item, include the price and use the relevant hash-tags and keywords.

  • Connector.

    Sync with your audience

    Although there is a statistical time-frame for Pinterest activity, take note of the times your ideal clients are pinning. Don’t dump a load of pins at once. Space them throughout the day, a few days a week to get you started. Consider using a scheduling tool to manage your pin flow.

  • Connector.

    Socialize

    Be sure to comment and “like” the pins of other users and businesses. The comments aren’t always visible as re-pins and likes are the cornerstone of Pinterest. When you do decide to comment, be sure to use the @tag to notify the person you’re engaging with, and hash-tags to highlight key words. Don’t over do it though, as Pinterest may suspend your commenting privileges when your activity comes across as spam.

  • Connector.

    Track Your Pins

    Track the pins that are pinned directly from your website, and say thank you. Small interactions like this will give a lasting impression and generate more re-pins. To track your pins, type the following link, using your own url:(www.pinterest.com/source/yourwebsite.com) This will show you everything that’s been pinned/re-pinned from your website.

Pinterest for small business

Here is a short overview of some key factors to consider when managing your page:


Active Users 100 million


Male Users 13%


Female Users 85%


Days to post M | T | W | TH | F | SA | S


Post word count at least 300 characters


Hash-tag Use Strategically Important


Branded Images Preferred


Pinterest Advertising Promoted Pins


User Engagement Encouraged


Tips & Benefits:

  • Connector.

    Set Up Your Account

    Create the account in your business name, using your logo in your profile and make it your official business page. Include key words in your description and make it reflective of your brand personality. Integrate your other social media channels and set up a link to your business website.

  • Connector.

    Plan your Boards

    Create your boards with your ideal clients in mind. Research what your ideal client is pinning to establish keywords and categories that suits your brand. Choose topics and categories that are reflective of your business values, interests, products and services. Be creative with your board names. Board names are searchable, so use keywords to make them attractive to your ideal client.

  • Connector.

    Craft your Descriptions

    Write a description that is at least 300 characters long, as pins with lengthy descriptions are more likely to be re-pinned. Include a link to your product. Use a call to action to get users to click through and visit your business website. If you’re pinning a product or sale item, include the price and use the relevant hash-tags and keywords.

  • Connector.

    Sync with your audience

    Although there is a statistical time-frame for Pinterest activity, take note of the times your ideal clients are pinning. Don’t dump a load of pins at once. Space them throughout the day, a few days a week to get you started. Consider using a scheduling tool to manage your pin flow.

  • Connector.

    Socialize

    Be sure to comment and “like” the pins of other users and businesses. The comments aren’t always visible as re-pins and likes are the cornerstone of Pinterest. When you do decide to comment, be sure to use the @tag to notify the person you’re engaging with, and hash-tags to highlight key words. Don’t over do it though, as Pinterest may suspend your commenting privileges when your activity comes across as spam.

  • Connector.

    Track Your Pins

    Track the pins that are pinned directly from your website, and say thank you. Small interactions like this will give a lasting impression and generate more re-pins. To track your pins, type the following link, using your own url:(www.pinterest.com/source/yourwebsite.com) This will show you everything that’s been pinned/re-pinned from your website.

When to post to Pinterest:

Best Time

Pinterest users are pretty active during the week from about 8:00pm to 11:00pm, which is a good time to post. The best time to post your content is over the Weekends.

Worst Time

Because Pinterest is more of a “leisure” social media platform, most users wont be browsing and pinning during work hours with the least amount of active users from 9:00am to 5:00pm.

When to post to Pinterest:

Best Time

Pinterest users are pretty active during the week from about 8:00pm to 11:00pm, which is a good time to post. The best time to post your content is over the Weekends.

Worst Time

Because Pinterest is more of a “leisure” social media platform, most users wont be browsing and pinning during work hours with the least amount of active users from 9:00am to 5:00pm.

Other Social Media Platforms for Small Business:
Instagram icon
Instagram
Google Plus icon
Google+
LinkedIn icon
LinkedIn
facebook icon
Facebook
Twitter icon
Twitter
Instagram icon
Instagram
Google Plus icon
Google+
LinkedIn icon
LinkedIn
Facebook Icon
Facebook
Twitter icon
Twitter